The song was released as a single in March 2014, and entered the UK Singles Chart at number 154.

'Don't Waste My Time' rose to fame in the UK rap scene in January 2014, with other notable artists such as Stormzy, G FrSH, MNEK, Jacob Banks and Dot Rotten all contributing to unofficial remixes of the track. A version featuring only the American rappers appears on Montana's Coke Boys 4 mixtape. The official remix of 'Don't Waste My Time' premiered in January 2014 and features American rappers French Montana, Chinx Drugz, Lil Durk and British rappers Wretch 32, Fekky and Chip. On 23 October 2013, they successfully signed a record deal with Virgin EMI. The duo won the Best Newcomer in the MOBO Awards 2013. The mixtape entered the Official UK Albums Chart update at number 10 on 4 September 2013, slipping to number 19 by the end of the week. 'Don’t Waste My Time' was the second visual released also published on YouTube directed by Javier.

The record explains Konan’s loss of his stepfather and the duo’s reason of why they pursued their music career in a poetic storytelling type of rap. It received 550,000 YouTube hits in less than 24 hours. The first visual from the project was 'My Story' published via YouTube on 4 August 2013. The mixtape featured rappers such as Fekky, Tinie Tempah, Giggs, Chip, Yungen, and G FrSH, and was accompanied by spoken word artist George the Poet and singer Yana Toma. Production also included Maestro, Scholar & Stix, Steel Banglez, Adot, Rymez, EY. ADP of London Boy Entertainment was the executive producer.

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